A professional website is crucial for the success of local businesses. It serves as your online storefront and can be the first point of contact for potential customers.
Let’s explore five ways that a professional website can boost your local business.
Increased Visibility:
Professional websites increase how many customers can find your business online.
With a well organized site and content structure your website will rank higher in search engine results, making it more likely that customers will find your business when searching for products or services that you offer.
How many times have you seen people asking around on Facebook for recommendations for a local service provider because they couldn’t find them online?
Your website should be that answer.
Improved Credibility:
A well-designed website creates a positive first impression, making it more likely that customers will trust your business and choose to do business with you.
Have you ever been to a website with a security warning on it? Or one that obviously hasn’t seen much attention since it was originally built?
We all make subconscious decisions about a business on that first impression. Does your website welcome your visitors and show them proof you are credible, or does it send them running to your competition?
Increased Engagement:
A professional website can increase engagement with your customers by providing them with useful information, such as:
- product or service descriptions,
- pricing,
- a newsletter signup,
- customer reviews,
- contact information,
- a chatbox,
- and easy ways to take the next step.
By engaging naturally with your customers, you build trust and loyalty, leading to repeat business.
24/7 Availability:
Your website never sleeps. It never takes vacation days. It never comes in late.
When your customer finishes cleaning up dinner at night and finally has time to research the solution to their problem, your website is ready to help them. Ready to show them your products, teach them about your services, even when you are closed for the day.
Not only does this increase sales, but your customers satisfaction too. You’re meeting them when and where they are.
Cost-effective marketing:
Your website is a sales tool, a customer retention tool, and a recruitment tool.
Sales Tool
By leaning into what your customers are already telling you or asking you can continually add value by adding your answers as content on your website. Customer
Retention Tool
Keep your customers coming back for more by adding new services, new products, new reviews accessed anytime, anywhere.
Recruitment Tool
Looking for new talent? Your job seeker will be searching your website to determine if you’re the right place for them. Add Careers, Job Openings, and About the Company pages to your website so new recruits can get a feel for what you stand for and what it would be like working for you.
Fairfield and Cincinnati businesses can get a business boost with a professional website.
If you're looking to improve your online presence, Kelly Grimes Digital can create a professional website to meet your business or organization’s unique needs.
Build your website plan on the plans and pricing page or let's connect and talk about your project.