Google announced, that starting in March 2024, they will no longer support websites created through their business profiles. This decision has significant implications for businesses that rely on these websites for their online presence.
Starting in March 2024, Google will no longer support websites set up through their business profiles.
Google announced, that starting in March 2024, they will no longer support websites created through their business profiles. This decision has significant implications for businesses that rely on these websites for their online presence.
Temporary Redirection and Deadline
From March, websites built using Google Business Profiles will become inaccessible. Visitors attempting to access these sites will be automatically redirected to the respective Business Profile. However, this redirection is only temporary and will last until June 10. After this date, visitors will encounter a "page not found" error message.
Rebuilding and Transitioning to Alternative Platforms
To maintain your online visibility beyond the specified deadline, it's crucial to rebuild your website using alternative platforms. Choosing a platform that aligns with your needs and preferences is essential. Remember to have your new website up and running before the deadline to ensure a smooth transition.
Grimes Digital can rebuild your website with a fresh new look and provide you and easy transition and editing tools so you can continue to maintain it.
Considerations for Ad Campaigns
If you're running Ads campaigns linked to your Google Business Profile website, proactive steps are necessary to avoid any interruptions. You have two options: either update the website link associated with your ads before March 1 or temporarily pause your campaigns until the transition to the new website is complete. Taking no action could negatively impact your campaign performance.
Managing Third-Party Domains
For businesses that have set up custom domains to direct traffic to their Google Business Profile websites, additional steps are required.
- These domains will also be redirected to the Business Profile until June 10.
- To manage this transition smoothly, log in to your hosting company accounts and utilize the "Redirect" feature or similar options to reroute your domains to the new website before the specified deadline.
Take Action Today With a New Website From Grimes Digital
Faced with the changes by Google, taking timely action is crucial for the success of your business's online presence.
Rebuild your website on a new sustainable platform, update your Ad campaigns or pause them temporarily, and manage your domains.
We're here to support you throughout this transition. Feel free to reach out with any questions or for assistance. Together, we can ensure your online success in the face of these changes.